According to the Forbes article
, one of the top reasons why so many startups fail is pricing issues
. Why does this happen and how to avoid this?
In this article, I want to cover one of the hottest topics in the SaaS industry — How to price your product?
My name is Arthur
and I'm one of the Offermy
founders. Last 7 years I have spent working in big companies (Ask.fm
), have provided hundreds of hours of consulting services for various companies, and have worked on my own startups. What do I do? I do Product Design, in other words, I build digital experiences for people like you.
For most of my career, I was interested in digital product monetization and how to perfect that experience. After hundreds of iterations on perfecting the pricing page design, I have come up with the perfect algorithm that will help you to price your product right. Let us start with the basics:
Imagine that you have built the product that people want to use. Why do people want to use your product? Because you are solving a problem they have. How many people will use your product will depend on how big and frequent the problem is. When you are solving a problem people have, they will vote for your service with their money.